⬆️Increased brand traffic share from 5.5% to 12% in 12 months⬇️ Reduced research and monitoring costs by 9× through AI workflows and automation⬆️Produced 39 branded YouTube episodes with 1M–17M views and viral TikTok content reaching 300K+ views

Growth PR/Marketing Lead with 10+ years in fintech, Web3, and digital media. Earned media is the most underpriced acquisition channel in fintech/Web3 - I build the systems to exploit that.